Jules by Christian Dior c1980

Jules by Christian Dior: launched in 1980.

The fragrance was meant to be a new, sporty companion for Eau Sauvage. It was launched in Cannes. The fragrance managed to come third in the first 12 months on the French market, behind Eau Sauvage and Paco Rabanne. 

The word Jules, has no real translation in French, although it is a name. Mon Jules is an expression French women use to describe their elegantly masculine men.

For the Australian launch for the perfume, the lucky guests dined at Doyle's Restaurant on Watson's Bay pier while three windsurfers drifted outside with Jules emblazoned sails. The international director of advertising and publicity, Frenchman Eric Le Tourneur d'Ison flew out and made an appearance. he explained the mischievous meaning when a French woman whispers "Mon Jules", an affectionate fantasy name she gives to her beau, no matter what his real name is.

Fragrance Composition:

So what does it smell like? It is classified as a woody fougere fragrance for men. It begins with a fresh spicy, herbaceous top, followed by a woody floral heart, resting on a warm, leathery, mossy base. Strong, woodsy, sharp - oakmoss

• Top notes: angelica seeds, caraway, artemisia, lavender, cumin, green note, bergamot, wormwood, laurel
• Middle notes: cardamom, clove, galbanum, carnation, clary sage, jasmine, cyclamen, Lebanese cedar, basil, rose and Mysore sandalwood
• Base notes: olibanum, castoreum, black pepper, Provencal lentisk, Singapore patchouli, Russian leather, fir, Tonka bean, oakmoss, amber, suede and musk

Currently only available in France.


Singapore Business, Volumes 5-6, 1981:

"Christian Dior's newly launched fragrances Jules depicts the lifestyle of the '80s: liberated, bold and exciting. The Jules fragrance is self assertive, positive, with instant appeal. On first contact it evokes a clean, refreshing, green, country fragrance derived from such essences as lentisk from Provence, sclaree sage, lavender, galbanum, angelica seeds. As the first notes fade, the deeper fragrances take over: rich, woody scents from such exotic essences as Mysore sandalwood, Lebanese cedar, Singapore patchouli. Amber and musk blend to give it its incomparable lasting property and join with Russian leather to affirm its personality and strengthen its reach. Warm and gently provocative spices such as clove, black pepper and cardamom heighten its appeal to the senses."

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