Oblong Crystal Flacons:In 1953, a new bottle was presented. According to a 1953 newspaper ad, it was meant to refill your fancy amphora bottle and was packaged with a small funnel. This pretty clear glass oblong shaped bottle sports a nice thickly glazed paper label crowned with the famous Christian Dior bow. The bottle has a ground glass cup shaped demi lune stopper. The bottle is molded on the base with "Bottle Made in France" and "CD" for Christian Dior and the bottle size. These bottles were available in 1 ounce and 2 ounce sizes.
Crystal Travel Flacons for Parfum:
Amphore de Parfum Flacon (Amphora/Urn Bottle):
In 1950, Christian Dior introduced the famous houndstooth design for his parfum packaging. Frosted embossing gives a charming light-and-shadow effect which makes the lovely liquid gleam like gold behind the crystal walls.
By 1952, the Eau de Toilette was presented in the same deluxe flacon. This was known as the "Eau de Toilette Luxe".
These rectangular bottles were available in three sizes: 2 oz, 4 oz and 8 oz.
These are the tall bottles, with the oblong shape, fitted with plastic screw caps intended for usage during travel. The bottles have houndstooth paper labels along the bottom part of the bottle and some have small fabric bows tied around the necks of the bottles. The screw caps are white plastic and printed with a houndstooth pattern in black to match the label.
Introduced in the 1950s, this bottle was used for Eau de Toilette, and Eau de Cologne. The boxes also displayed the elegant houndstooth pattern.
""Christian Dior has just introduced a complete aerosol perfume collection. In addition to the purse-size atomizer (at $5), you can now color-select your favorite in three sizes — Miss Dior in white package, Diorama in grey, Diorissimo in pink, and Diorling in yellow. They tell me that there is absolutely no change in the formula.""
Esprit de Parfum:
"He is launching the latest marketing ploy, the Miss Dior Esprit de Parfum, which the perfume purists put somewhere between an eau de toilette and a concentrate."
"According to the company, Esprit de Parfum is for "a woman who desires more than a light fragrance, but something less than a full blossoming ... Esprit de Parfum is designed to be portable, in a refillable frosted bottle, topped with a gold cap."
"For women who are firmly wedded to one fragrance, perfume houses continue to introduce less-concentrated versions of best- selling scents— many in eau de parfum and esprit de parfum, both of which are lighter than perfume but longer lasting than eau de toilette."
"Hence the success of the less concentrated eaux de parfum. baptized fleur de parfum, soie de parfum, or esprit de parfum, depending on the make. Their arrival on the market in tin; 1970s coincided with the development of feminism. "